In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story.
Marketing the Moon: The Selling of the Apollo Lunar Program ebook
Marketing the Moon: The Selling of the Apollo Lunar Program book
Marketing the Moon: The Selling of the Apollo Lunar Program pdf free download
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